{"id":549,"date":"2021-02-22T19:00:47","date_gmt":"2021-02-22T19:00:47","guid":{"rendered":"https:\/\/avadawebsites.wpengine.com\/retail\/?page_id=549"},"modified":"2026-02-25T07:37:12","modified_gmt":"2026-02-25T07:37:12","slug":"the-brand","status":"publish","type":"page","link":"https:\/\/theformeyewear.com\/index.php\/the-brand\/","title":{"rendered":"The Brand"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-blend-mode:overlay;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:314.97069999999997px;--awb-padding-right:206px;--awb-padding-bottom:350.977px;--awb-padding-left:267px;--awb-padding-top-medium:386.971px;--awb-padding-bottom-medium:13.99199999999999px;--awb-padding-top-small:48.96100000000001px;--awb-padding-right-small:13px;--awb-padding-bottom-small:0px;--awb-padding-left-small:13px;--awb-margin-top:0px;--awb-margin-bottom-small:0px;--awb-background-image:url(&quot;https:\/\/theformeyewear.com\/wp-content\/uploads\/2026\/02\/About-us-1024x591.jpg&quot;);--awb-background-size:cover;--awb-background-size-small:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:55.99600000000001px;--awb-padding-top-medium:22.982px;--awb-padding-right-medium:0px;--awb-padding-bottom-medium:7px;--awb-padding-left-medium:0px;--awb-padding-top-small:99.99600000000001px;--awb-bg-position:center center;--awb-bg-blend:screen;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-margin-top-medium:0px;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;DM Sans&quot;;font-style:normal;font-weight:100;margin:0;letter-spacing:9px;text-transform:uppercase;line-height:1.5em;\">ABOUT US<\/h3><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:center;--awb-text-color:#ffffff;\"><p>To empower the world to see and be seen with absolute clarity and confidence. We envision a future where THE FORM sets the global standard for eyewear\u2014where every frame is a testament to individuality, innovation, and timeless style. We are dedicated to crafting a new perspective for a modern, borderless world.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:44px;--awb-padding-right:121px;--awb-padding-bottom:0px;--awb-padding-left:118px;--awb-padding-bottom-medium:42.9805px;--awb-padding-right-small:18.995999999999995px;--awb-padding-bottom-small:0px;--awb-padding-left-small:25.9941px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:66.9902px;--awb-padding-right:24px;--awb-padding-bottom:71px;--awb-padding-left:26px;--awb-padding-top-medium:42.988px;--awb-padding-bottom-medium:42.9961px;--awb-padding-top-small:22.9824px;--awb-padding-bottom-small:30.9961px;--awb-bg-color:rgba(232,230,227,0.67);--awb-bg-color-hover:rgba(232,230,227,0.67);--awb-bg-position:center center;--awb-bg-blend:screen;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:center;--awb-font-size:44px;--awb-letter-spacing:4px;--awb-text-transform:capitalize;--awb-text-color:#070707;--awb-text-font-family:&quot;DM Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:100;\"><p>Our Vision<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:center;\"><p>To empower the world to see and be seen with absolute clarity and confidence. We envision a future where THE FORM sets the global standard for eyewear\u2014where every frame is a testament to individuality, innovation, and timeless style. We are dedicated to crafting a new perspective for a modern, borderless world.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container video-background has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-blend-mode:overlay;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:174.9707px;--awb-padding-right:362px;--awb-padding-bottom:247.9805px;--awb-padding-left:362.994px;--awb-padding-right-medium:20.99200000000002px;--awb-padding-bottom-medium:218.9844px;--awb-padding-left-medium:51.988px;--awb-padding-top-small:35.96100000000001px;--awb-padding-right-small:0px;--awb-padding-bottom-small:179px;--awb-padding-left-small:0px;--awb-margin-top:0px;--awb-margin-bottom-small:0px;--awb-background-color:rgba(255,255,255,0.5);--awb-background-size:cover;--awb-background-size-small:cover;--awb-flex-wrap:wrap;\" ><div class=\"fullwidth-video\"><video preload=\"auto\" autoplay playsinline loop muted><source src=\"https:\/\/theformeyewear.com\/wp-content\/uploads\/2025\/12\/1225.mp4\" type=\"video\/mp4\"><\/video><\/div><div class=\"fullwidth-overlay\" style=\"background-color:rgba(255,255,255,0.5);\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:55.99600000000001px;--awb-padding-top-medium:22.982px;--awb-padding-right-medium:0px;--awb-padding-bottom-medium:7px;--awb-padding-left-medium:0px;--awb-padding-top-small:99.99600000000001px;--awb-bg-position:center center;--awb-bg-blend:screen;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-margin-top-medium:0px;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#000000;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;DM Sans&quot;;font-style:normal;font-weight:100;margin:0;letter-spacing:9px;text-transform:uppercase;line-height:1.5em;\">Our Philosophy<\/h3><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top-medium:0px;--awb-padding-right-medium:34.994px;--awb-padding-bottom-medium:7px;--awb-padding-left-medium:34.9883px;--awb-padding-top-small:0px;--awb-bg-position:center center;--awb-bg-blend:screen;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-margin-top-medium:0px;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:center;--awb-text-color:#000000;\"><p>We believe that true sophistication lies in the subtraction of the unnecessary. We strip away the noise to focus on the essence of design: utility, comfort, and enduring style. Our approach is mathematical in its accuracy yet artistic in its execution.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:44px;--awb-padding-right:121px;--awb-padding-bottom:0px;--awb-padding-left:118px;--awb-padding-bottom-medium:42.9805px;--awb-padding-right-small:18.995999999999995px;--awb-padding-bottom-small:0px;--awb-padding-left-small:25.9941px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:66.9902px;--awb-padding-bottom:71px;--awb-padding-top-medium:42.988px;--awb-padding-bottom-medium:42.9961px;--awb-padding-top-small:22.9824px;--awb-padding-bottom-small:30.9961px;--awb-bg-position:center center;--awb-bg-blend:screen;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:center;--awb-font-size:44px;--awb-letter-spacing:4px;--awb-text-transform:capitalize;--awb-text-color:#070707;--awb-text-font-family:&quot;DM Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:100;\"><p>The Meaning of FORM<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:center;\"><p>At the core of our brand identity is the deconstruction of the perfect frame. To us, FORM is not just a shape; it is a discipline built upon four pillars:<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:36.9746px;--awb-padding-right:43px;--awb-padding-bottom:56.988299999999995px;--awb-padding-left:38px;--awb-padding-top-medium:42.988px;--awb-padding-bottom-medium:42.9961px;--awb-padding-top-small:22.9824px;--awb-padding-right-small:11.997999999999998px;--awb-padding-bottom-small:30.9961px;--awb-padding-left-small:9.997999999999998px;--awb-bg-color:rgba(232,230,227,0.63);--awb-bg-color-hover:rgba(232,230,227,0.63);--awb-bg-position:center center;--awb-bg-blend:screen;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:#000000;\"><h5 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;DM Sans&quot;;font-style:normal;font-weight:100;margin:0;letter-spacing:9px;text-transform:uppercase;line-height:1.5em;\">COMPOSITION<\/h5><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-content-alignment:center;\"><p>To empower the world to see and be seen with absolute clarity and confidence. We envision a future where THE FORM sets the global standard for eyewear\u2014where every frame is a testament to individuality, innovation, and timeless style. We are dedicated to crafting a new perspective for a modern, borderless world.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:#000000;\"><h5 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;DM Sans&quot;;font-style:normal;font-weight:100;margin:0;letter-spacing:9px;text-transform:uppercase;line-height:1.5em;\">STRUCTURE<\/h5><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:center;\"><p>The foundation of durability. We engineer our frames with architectural integrity, ensuring that the physical framework is robust enough to withstand the rigors of daily life while remaining lightweight.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:#000000;\"><h5 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;DM Sans&quot;;font-style:normal;font-weight:100;margin:0;letter-spacing:9px;text-transform:uppercase;line-height:1.5em;\">LINE<\/h5><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-content-alignment:center;\"><p>The defining silhouette. From the bridge to the temple tip, every line is drawn with intent\u2014creating a visual flow that is sharp, clean, and distinctively modern.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:#000000;\"><h5 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;DM Sans&quot;;font-style:normal;font-weight:100;margin:0;letter-spacing:9px;text-transform:uppercase;line-height:1.5em;\">PROPORTION<\/h5><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-content-alignment:center;\"><p>The defining silhouette. From the bridge to the temple tip, every line is drawn with intent\u2014creating a visual flow that is sharp, clean, and distinctively modern.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: #ffffff;--awb-background-blend-mode:overlay;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:756.967px;--awb-padding-right:179.988px;--awb-padding-bottom:96.97500000000002px;--awb-padding-left:179.988px;--awb-padding-right-medium:20.99200000000002px;--awb-padding-bottom-medium:0px;--awb-padding-left-medium:51.988px;--awb-padding-top-small:404.957px;--awb-padding-right-small:0px;--awb-padding-bottom-small:13.994px;--awb-padding-left-small:0px;--awb-margin-top:0px;--awb-margin-bottom-small:0px;--awb-background-color:rgba(33,35,38,0);--awb-background-image:url(&quot;https:\/\/theformeyewear.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_afq5xzafq5xzafq5-scaled.jpg&quot;);--awb-background-size:cover;--awb-background-size-small:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:55.99600000000001px;--awb-padding-top-medium:22.982px;--awb-padding-right-medium:0px;--awb-padding-bottom-medium:7px;--awb-padding-left-medium:0px;--awb-padding-top-small:99.99600000000001px;--awb-bg-position:center center;--awb-bg-blend:screen;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-margin-top-medium:0px;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ffffff;\"><h4 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;DM Sans&quot;;font-style:normal;font-weight:100;margin:0;letter-spacing:9px;text-transform:uppercase;line-height:1.5em;\">Designed with precision. Defined by THE FORM.<\/h4><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-549","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/theformeyewear.com\/index.php\/wp-json\/wp\/v2\/pages\/549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theformeyewear.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/theformeyewear.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/theformeyewear.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theformeyewear.com\/index.php\/wp-json\/wp\/v2\/comments?post=549"}],"version-history":[{"count":15,"href":"https:\/\/theformeyewear.com\/index.php\/wp-json\/wp\/v2\/pages\/549\/revisions"}],"predecessor-version":[{"id":5979,"href":"https:\/\/theformeyewear.com\/index.php\/wp-json\/wp\/v2\/pages\/549\/revisions\/5979"}],"wp:attachment":[{"href":"https:\/\/theformeyewear.com\/index.php\/wp-json\/wp\/v2\/media?parent=549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}